MATADOR MUAY THAI TRIAL REPORT

Sep 2026 cycle: Aug 14 to Sep 21, 2026
39
Trials Booked
registered in Gymdesk
16
Sign-Ups
paid plan in Gymdesk
11
No-Shows
never checked in
57.1%
Close Rate
16 of 28 who showed
12
Warm Leads
came, not signed yet
Data flag: the trial tracker form stopped on Sep 3. It caught only 13 of the 28 trials (46%) that show up in Gymdesk check-ins, and zero of the 6 trials after Sep 3. So this report uses Gymdesk as the source of truth for who trialed and who signed. The tracker is only used for experience and feedback notes. On top of that, 14 people booked online and never came in (Section 8).
1
Monthly Performance
Trials, sign-ups and close rate by month
Month by Month
Close rate = sign-ups / trials who showed
MonthBookedShowedSign-UpsNo-ShowsClose %vs prevStatus
Aug 14-31251912663.2%n/aBest Month!
Sep 1-211494544.4%-18.8 ptsDanger!
Total3928161157.1%
Close Rate by Month
Green = best, red = drop of 10+ pts
September is slower and closes worse. Aug 14-31 (18 days) brought 25 bookings and 12 sign-ups. Sep 1-21 (21 days) brought 14 bookings and 4 sign-ups. The close rate fell 18.8 points, from 63.2% to 44.4%. Part of that is back-to-school: 7 of the 11 kid trials came in August, only 4 in September.
Same Day vs Later
Read from Gymdesk: plan start or payment date vs first class. No manual status updates needed.
9
Signed same day
7
Signed later

Same-day close rate: 9 of 28 (32%). With follow-up it rises to 16 of 28 (57.1%). 6 of the 7 later sign-ups came within 3 days.

Every Sign-Up, With Timing
First class vs sign-up date in Gymdesk
MemberGroupFirst classSignedTiming
Redouane ElkouachAdultAug 24Aug 24Same day
Amy HernandezAdultAug 25Aug 25Same day
Alonso GuzmanAdultAug 25Aug 25Same day
Arileidy GomezKidAug 25Aug 25Same day
Daniel BautistaKidAug 27Aug 27Same day
Alex AhttyAdultAug 28Aug 28Same day
Katrina ZachariasAdultAug 29Aug 29Same day
Nyima TamangAdultSep 18Sep 17Same day
Sandhya BajgainAdultSep 18Sep 18Same day
Mateo GutierrezKidAug 14Aug 15+1 day
Victoria GutierezKidAug 21Aug 22+1 day
Nikko OaklandKidAug 17Aug 19+2 days
Alitsha ThetthimAdultAug 24Aug 26+2 days
Noah ReyesKidSep 3Sep 5+2 days
Ivanna OrtizKidSep 3Sep 5+2 days
Erick Tene MorochoAdultAug 27Sep 2+6 days
Adults decide at the gym. Parents decide at home. 7 of 9 adult sign-ups happened the same day. 5 of 7 kid sign-ups came 1-2 days later, after the parent checked the schedule. That's why the day-2 text to parents matters: 7 of 16 members (44%) would be missing without follow-up.
2
Weekly Trends
Weeks start Monday
Close Rate by Week
Bars = trials that showed, line = close %
Week by Week
"In tracker" = how many of that week's trials were logged in the form
Week ofTrialsSign-UpsClose %In trackerFlag
Aug 1011100.0%1 of 1Too few to judge
Aug 176233.3%2 of 6Steady
Aug 2412975.0%7 of 12Best Week!
Aug 313266.7%3 of 3Best Week!
Sep 7200.0%0 of 2Too few to judge
Sep 144250.0%0 of 4Best Week!
The week of Aug 24 carried the cycle: 12 trials and 9 sign-ups. That's more than half of all sign-ups in one week, driven by one family group (Amy, Alonso, Arileidy and Daniel). Since then, trial volume dropped to 2-4 a week. The last two weeks had 6 trials, and none of them were logged in the tracker.
3
Day of Week
Which days close best
Close Rate by Day
Mon to Sat (closed Sundays). Number in label = trials that day. Green = best, red = weakest, among days with 3+ trials.
Best day: Thu (4 of 5 signed, 80.0%). Weakest: Sat (1 of 5, 20.0%). Friday brings the most trials (9). When you post an ad or a "try a free class" story, point people to Tue or Thu at 6pm.
4
Time Slot
Which classes turn trials into members
Close Rate by Class Time
Sorted by trial volume
Time Slot Table
 
TimeTrialsSign-UpsClose %
6:00pm8787.5%
8:00pm7342.9%
12:00pm5120.0%
5:00pm4375.0%
10:00am2150.0%
8:30am11100.0%
7:00pm100.0%
Protect 6pm. 7 of 8 trials at 6pm signed (87.5%). Fix Saturday 12pm: only 1 of 5 signed (20.0%). That's the mixed kids/adults class. 2 of the 4 who didn't sign pay per class and still come weekly, and the other 2 (Preeyarnuch, Samuel) are HIGH follow-ups. Nobody asked for the sign-up at the end of class. 8pm is the busiest adult slot (7 trials, 42.9%).
5
Trial Source
Where trials come from, and which ones show up and buy
Booked vs No-Show vs Signed
By source
Close Rate by Source
Of those who showed
Source Table
Source from Gymdesk profile, or the tracker when it was more specific
SourceBookedNo-ShowsShowedSign-UpsClose %Share
Friend/Referral14113861.5%35.9%
Instagram/Social1266466.7%30.8%
Other/Unknown514125.0%12.8%
Walk-In514375.0%12.8%
Online Booking22000.0%5.1%
Online Ad10100.0%2.6%
Referrals are the engine: 14 bookings, only 1 no-show, 8 sign-ups. Social media books well but doesn't show up: 6 of 12 social bookings never came (50%). The ones who did come closed at 66.7%. A reminder text the day before would recover some of them. Walk-ins close at 75.0% (3 of 4).
6
Gym Background
Prior martial arts or gym experience
Close Rate by Experience
Tracker entries only (13 people)
What We Know
 

No experience: 10 of 11 signed.

Has experience: 1 of 2 signed.

Only 2 people with experience were logged, so there's no real gap to read yet. What is clear: beginners buy. Almost every beginner in the tracker signed, so the beginner-friendly message is working.

This section needs the tracker back. Gymdesk doesn't record experience. With the form stopped since Sep 3, the 15 newest trials have no experience data.
7
Class Type
Kids vs adults
Close Rate: Kids vs Adults
Kids = under 16 by birth date
Kids close better than adults: 7 of 11 (63.6%) vs 9 of 17 (52.9%). Kid sign-ups usually come 1-2 days after the trial: 5 of 7 kid sign-ups were not same-day (Mateo, Victoria, Nikko, Noah, Ivanna). Two more kids (Michael and Cesar) pay per class and come every week. They're ready for a plan.
8
No-Show Tracker
Registered in Gymdesk but never checked in, plus online bookings
No-Shows by Month
Bars = count, line = % of bookings
Registered, Never Came (11)
Most recent first
NameReg.SourcePhoneNote
Francisco SanchezSep 19Instagram/Social(646) 601-8715Brooklyn. Registered with Gianel.
Gianel HernandezSep 19Other/Unknown(347) 543-4417Brooklyn. Registered with Francisco.
Juan AgudeloSep 12Walk-In(347) 992-6437
Lesdennings MeyoSep 9Instagram/Social(347) 671-4567Note: doesn't know when coming.
Joshua MeyoSep 9Instagram/Social(929) 255-7019Brother of Lesdennings.
Suraj ThapaAug 31Instagram/Social(929) 527-2454Registered with Gaurav.
Gaurav KunwarAug 31Instagram/Social(929) 513-8677Registered with Suraj.
Pablo AriasAug 28Online Booking(347) 876-6997
Jerick CampoverdeAug 26Friend/Referral(917) 406-0829Benitez family (parent Dayana).
Eduardo OrtegaAug 24Instagram/Social(917) 396-6203
Yesenia TepozAug 14Online Booking(929) 312-2712
Booked Online, Never Came In (14)
From the Gymdesk Leads export, Aug 14 to Sep 21. No profile, no check-in, no follow-up on file. 9 of them are from September.
NameBookedPhone
Refath HossanSep 19(347) 994-7913
Demar ParkesSep 11(929) 393-3400
Lucy XiaoSep 11(917) 435-9335
Carlo VillavicencioSep 11(347) 724-9948
Zoe ZhengSep 10(347) 978-4186
Chatbodin NualchamSep 7(646) 288-0202
Narciso SanchezSep 5(347) 420-6897
Kenneth (no last name)Sep 2(646) 806-7096
Emily CardozaSep 2(704) 533-2617
Namgel SherpaAug 26(347) 282-1794
Jon (no last name)Aug 21(347) 224-5480
Tan Thanh NguyenAug 18(562) 314-5523
Justin RodriguezAug 16(347) 806-9841
Hernan HAug 14(929) 461-4748
25 people raised their hand and never made it to the mat. That's almost as many as the 28 who did come. The no-show rate went from 24% in August to 36% in September. Two of the September no-shows are families (the Meyo kids, and Francisco and Gianel). One call each can bring back 2 trials at once.
9
Follow-Up Priority List
Everyone who came, did not sign, and is still worth a call
NameTrialClassSourcePriorityPhoneNotes
Michael MejiaAug 22Kids 12:00pmOther/UnknownHIGH(917) 500-9822On 1-class kids pack, used up. Still comes weekly.
Cesar RamirezAug 22Kids 12:00pmOther/UnknownHIGH(917) 500-9822On 1-class kids pack, used up. Still comes weekly.
Preeyarnuch FakthongAug 29Adults 12:00pmInstagram/SocialHIGH(347) 944-7294Came with Katrina Zacharias, who joined. Profile cleared Sep 18.
Christian Aguirre HerreraSep 11Adults 8:00pmFriend/ReferralHIGH(732) 794-9488Referred by Cristian Delgado.
Juan CastilloSep 17Adults 7:00pmOnline AdHIGH(201) 283-2639Only trial from paid ads this cycle.
Samuel GafaroSep 19Kids 12:00pmWalk-InHIGH(929) 319-7246Parent Jennifer. Lives on 68th St.
Jacob MonrroyAug 26Kids 5:00pmInstagram/SocialMED(347) 975-3347Tracker says signed. No check-in or plan in Gymdesk. Profile cleared Sep 18.
Dario GonzalezAug 28Adults 8:00pmFriend/ReferralMED(347) 755-7629Friend of Juan H. Made a payment Aug 28.
Luis EstudilloSep 1Kids 6:00pmFriend/ReferralMED(929) 341-7151Parent Rosa. Same address as Daniel Bautista. Profile cleared Sep 18.
Ana CastellanosSep 11Adults 8:00pmFriend/ReferralMED(347) 892-2664Travels from Brooklyn.
Kanyanat SirichantnonAug 17Adults 10:00amFriend/ReferralLOW(347) 904-4654Friend of Anita Suwittayaporn. Profile cleared Sep 18.
Luis RodriguezAug 21Adults 8:00pmOther/UnknownLOWn/aNo phone or email on file.
Start with the HIGH list today. Juan Castillo is the only trial from paid ads this cycle, so closing him proves whether ads pay off. Preeyarnuch came with Katrina, who joined, so ask Katrina to bring her back. Michael and Cesar already come every week on a 1-class pack. Offer them a kids plan.
10
Gymdesk Cross-Reference
Tracker "signed" vs what Gymdesk actually shows
How sign-ups are counted now: sign-up status and timing come straight from Gymdesk (plan start or payment date vs first class). Nobody needs to go back and change "No" to "Yes" in the tracker. This cycle, 4 tracker "No" entries turned out to be later sign-ups, 1 tracker "Yes" has no plan in Gymdesk, and 15 trials were never logged at all.
Tracker says "Yes", Gymdesk says no (1)
Check these

Jacob Monrroy (age 3, Aug 26, Instagram). Tracker says he signed. Gymdesk has no check-in and no plan, and his visitor profile was cleared on Sep 18. Did the family pay under another name, or did they never start?

Tracker "No", Gymdesk shows a later sign-up (4)
Handled automatically, no edits needed

Nikko Oakland, Victoria Gutierez, Noah Reyes, Ivanna Ortiz. All kids, all signed 1-2 days after the trial. The tracker "No" was right at the time. Gymdesk dates now mark them as "later" sign-ups (see Section 1).

Trials in Gymdesk that never hit the tracker (15)
Aug 14 to Sep 21

Kanyanat Sirichantnon, Luis Rodriguez, Michael Mejia, Cesar Ramirez, Alitsha Thetthim, Dario Gonzalez, Alex Ahtty, Preeyarnuch Fakthong, Katrina Zacharias, Christian Aguirre Herrera, Ana Castellanos, Juan Castillo, Sandhya Bajgain, Nyima Tamang, Samuel Gafaro.

Also: 4 warm leads (Kanyanat, Preeyarnuch, Luis Estudillo, Jacob) were in the 94 visitor profiles cleared on Sep 18. Their phone numbers are saved in the follow-up list above, so they aren't lost.
11
Unique Insights
One pattern per card, every number from this cycle
Warning

The Tracker Went Dark

No form entries since Sep 3. It captured 13 of 28 trials (46%), and 0 of the last 6. Without it there's no feedback, experience or reason data for new trials.

Win

57.1% Close Rate

16 of 28 people who showed up bought a plan. When people walk in the door, Matador closes them. The leak is getting them in the door.

Warning

14 Online Bookings Ghosted

14 people booked through the website and never came. 9 were in September. There's no sign anyone called them.

Watch

Social Books, Then No-Shows

6 of 12 social media bookings never came (50%), vs 1 of 14 referrals. Those who came closed at 66.7%.

Win

6pm Is the Money Slot

7 of 8 trials at 6pm signed (87.5%). Tue and Thu 6pm together: 7 of 8.

Warning

Saturday 12pm Leaks

Only 1 of 5 Saturday noon trials signed (20.0%). All 4 who didn't sign are still reachable.

Win

Friends Bring Friends

7 of the 16 sign-ups joined with a friend or family member (the Hernandez/Gomez family of 4, Sandhya and Nyima, Katrina). Referrals are 35.9% of bookings with just 1 no-show.

Watch

Parents Say "Maybe," Then Join

5 of 7 kid sign-ups came 1-2 days after the trial, vs 1 of 9 adults within 3 days. A day-2 text to parents is worth more than any ad.

Hot Lead

Juan Castillo, Paid Ad

Your only paid-ad trial this cycle (Sep 17, 7pm). If he signs, the ad paid for itself. Call him this week.

12
Growth Recommendations
Ordered by urgency
Action #1: Do This Today

Call the 6 HIGH Leads

  • Juan Castillo, Samuel Gafaro's parent, Christian Aguirre Herrera
  • Ask Katrina to bring Preeyarnuch back
  • Offer Michael and Cesar's parent a kids plan
  • Ask one question: "What day works to start?"
6 people who already tried the class.
Action #2: This Week

Restart the Trial Tracker

  • Every trial gets a form entry the same day
  • Whoever runs front desk owns it (Mayra or Marcela)
  • Back-fill the 15 missing trials from Gymdesk
  • No sign-up edits needed. Gymdesk dates handle same-day vs later
Without it, next report is blind on feedback and reasons.
Action #3: This Week

Call the 14 Online Bookings

  • Start with the 9 from September
  • Script: "You booked a class with us. Want to come this Tue or Thu at 6pm?"
  • Log every call, even no answer
Even 2 sign-ups = ~$350/mo.
Action #4: Every Booking

Send a Reminder Text

  • Text every booking the day before class
  • Social bookings first. Half of them no-show
  • Include the class time and "bring water, we have gloves"
Targets 11 no-shows this cycle.
Action #5: Scheduling

Steer Trials to Tue and Thu 6pm

  • Offer 6pm first when someone asks to try a class
  • At Saturday 12pm, the coach asks for the sign-up at the end of class
  • Follow up with parents on day 2
6pm closes at 87.5% vs 20.0% on Saturday noon.
Action #6: Gymdesk Check

Fix the Tracker vs Gymdesk Gaps

  • Confirm Jacob Monrroy: signed or not?
  • Nothing to change by hand for later sign-ups
  • Attach plans for Michael and Cesar if they buy
Makes next cycle's close rate trustworthy.