| Month | Booked | Showed | Sign-Ups | No-Shows | Close % | vs prev | Status |
|---|---|---|---|---|---|---|---|
| Aug 14-31 | 25 | 19 | 12 | 6 | 63.2% | n/a | Best Month! |
| Sep 1-30 | 19 | 16 | 7 | 3 | 43.8% | -19.4 pts | Danger! |
| Oct 1-12 | 8 | 8 | 4 | 0 | 50.0% | +6.2 pts | Steady |
| Total | 52 | 43 | 23 | 9 | 53.5% |
Same-day close rate: 15 of 43 (35%). With follow-up it rises to 23 of 43 (53.5%). 7 of the 8 later sign-ups came within 3 days.
| Member | Group | First class | Signed | Timing |
|---|---|---|---|---|
| Redouane Elkouach | Adult | Aug 24 | Aug 24 | Same day |
| Amy Hernandez | Adult | Aug 25 | Aug 25 | Same day |
| Alonso Guzman | Adult | Aug 25 | Aug 25 | Same day |
| Arileidy Gomez | Kid | Aug 25 | Aug 25 | Same day |
| Daniel Bautista | Kid | Aug 27 | Aug 27 | Same day |
| Alex Ahtty | Adult | Aug 28 | Aug 28 | Same day |
| Katrina Zacharias | Adult | Aug 29 | Aug 29 | Same day |
| Nyima Tamang | Adult | Sep 18 | Sep 17 | Same day |
| Sandhya Bajgain | Adult | Sep 18 | Sep 18 | Same day |
| Mateo Gutierrez | Kid | Aug 14 | Aug 15 | +1 day |
| Victoria Gutierez | Kid | Aug 21 | Aug 22 | +1 day |
| Nikko Oakland | Kid | Aug 17 | Aug 19 | +2 days |
| Alitsha Thetthim | Adult | Aug 24 | Aug 26 | +2 days |
| Noah Reyes | Kid | Sep 3 | Sep 5 | +2 days |
| Ivanna Ortiz | Kid | Sep 3 | Sep 5 | +2 days |
| Erick Tene Morocho | Adult | Aug 27 | Sep 2 | +6 days |
| Fides Daya | Adult | Sep 21 | Sep 21 | Same day |
| Justin Borja | Kid | Sep 24 | Sep 24 | Same day |
| Daniel Pina | Adult | Sep 29 | Sep 28 | Same day |
| Lesdennings Meyo | Kid | by Oct 5 | Sep 30 | Same day |
| Joshua Meyo | Kid | by Oct 5 | Sep 30 | Same day |
| Henry Pacio | Adult | Oct 7 | Oct 10 | +3 days |
| Donnavyn George | Adult | Oct 9 | Oct 9 | Same day |
| Week of | Trials | Sign-Ups | Close % | In tracker | Flag |
|---|---|---|---|---|---|
| Aug 10 | 1 | 1 | 100.0% | 1 of 1 | Too few to judge |
| Aug 17 | 6 | 2 | 33.3% | 2 of 6 | Steady |
| Aug 24 | 12 | 9 | 75.0% | 7 of 12 | Best Week! |
| Aug 31 | 3 | 2 | 66.7% | 3 of 3 | Best Week! |
| Sep 7 | 2 | 0 | 0.0% | 0 of 2 | Too few to judge |
| Sep 14 | 4 | 2 | 50.0% | 0 of 4 | Best Week! |
| Sep 21 | 3 | 2 | 66.7% | 1 of 3 | Best Week! |
| Sep 28 | 6 | 3 | 50.0% | 2 of 6 | Best Week! |
| Oct 5 | 5 | 2 | 40.0% | 4 of 5 | Strong Week |
| Oct 12 | 1 | 0 | 0.0% | 0 of 1 | Too few to judge |
| Time | Trials | Sign-Ups | Close % |
|---|---|---|---|
| 8:00pm | 13 | 4 | 30.8% |
| 6:00pm | 9 | 8 | 88.9% |
| 12:00pm | 5 | 1 | 20.0% |
| 5:00pm | 4 | 3 | 75.0% |
| 10:00am | 4 | 2 | 50.0% |
| 8:30am | 3 | 2 | 66.7% |
| 7:00pm | 3 | 1 | 33.3% |
| Source | Booked | No-Shows | Showed | Sign-Ups | Close % | Share |
|---|---|---|---|---|---|---|
| Friend/Referral | 16 | 1 | 15 | 9 | 60.0% | 30.8% |
| Instagram/Social | 15 | 4 | 11 | 8 | 72.7% | 28.8% |
| Walk-In | 9 | 1 | 8 | 4 | 50.0% | 17.3% |
| Other/Unknown | 7 | 1 | 6 | 2 | 33.3% | 13.5% |
| Google/Maps | 2 | 0 | 2 | 0 | 0.0% | 3.8% |
| Online Booking | 2 | 2 | 0 | 0 | 0.0% | 3.8% |
| Online Ad | 1 | 0 | 1 | 0 | 0.0% | 1.9% |
No experience: 12 of 14 signed.
Has experience: 1 of 6 signed.
Now there's a real gap. Beginners buy almost every time. People who already trained somewhere else (Kings, Japan, their home country) compare gyms and take their time. They need a different pitch: coach credentials, sparring, and a reason to pick Matador over the last place.
| Name | Reg. | Source | Phone | Note |
|---|---|---|---|---|
| Francisco Sanchez | Sep 19 | Instagram/Social | (646) 601-8715 | Brooklyn. Registered with Gianel. |
| Gianel Hernandez | Sep 19 | Other/Unknown | (347) 543-4417 | Brooklyn. Registered with Francisco. |
| Juan Agudelo | Sep 12 | Walk-In | (347) 992-6437 | |
| Suraj Thapa | Aug 31 | Instagram/Social | (929) 527-2454 | Registered with Gaurav. |
| Gaurav Kunwar | Aug 31 | Instagram/Social | (929) 513-8677 | Registered with Suraj. |
| Pablo Arias | Aug 28 | Online Booking | (347) 876-6997 | |
| Jerick Campoverde | Aug 26 | Friend/Referral | (917) 406-0829 | Benitez family (parent Dayana). |
| Eduardo Ortega | Aug 24 | Instagram/Social | (917) 396-6203 | |
| Yesenia Tepoz | Aug 14 | Online Booking | (929) 312-2712 |
| Name | Booked | Phone |
|---|---|---|
| Fernando Colindres | Oct 10 | (347) 852-6838 |
| Kareem Davis | Oct 9 | (334) 861-3513 |
| Linda (no last name) | Oct 3 | (347) 361-1813 |
| Ada (no last name) | Sep 25 | (417) 525-8467 |
| Refath Hossan | Sep 19 | (347) 994-7913 |
| Demar Parkes | Sep 11 | (929) 393-3400 |
| Lucy Xiao | Sep 11 | (917) 435-9335 |
| Carlo Villavicencio | Sep 11 | (347) 724-9948 |
| Zoe Zheng | Sep 10 | (347) 978-4186 |
| Chatbodin Nualcham | Sep 7 | (646) 288-0202 |
| Narciso Sanchez | Sep 5 | (347) 420-6897 |
| Kenneth (no last name) | Sep 2 | (646) 806-7096 |
| Emily Cardoza | Sep 2 | (704) 533-2617 |
| Namgel Sherpa | Aug 26 | (347) 282-1794 |
| Jon (no last name) | Aug 21 | (347) 224-5480 |
| Tan Thanh Nguyen | Aug 18 | (562) 314-5523 |
| Justin Rodriguez | Aug 16 | (347) 806-9841 |
| Hernan H | Aug 14 | (929) 461-4748 |
| Name | Trial | Class | Source | Priority | Phone | Notes |
|---|---|---|---|---|---|---|
| Julaluck Mendez | Oct 12 | Adults 8:30am | Other/Unknown | HIGH | n/a | Tried Mon 8:30am on a free-trial pass. No phone, email or tracker entry. Get her number. |
| John Siguencia | Oct 5 | Adults 8:00pm | Friend/Referral | HIGH | (347) 712-7712 | Likes the class, checking schedule. Trained at Kings for a week. Not back in 7 days. |
| Makoto Song | Oct 5 | Adults 8:00pm | Walk-In | HIGH | (571) 587-6542 | 3 years of training in Japan. Said likely coming back. Not back in 7 days. Lives on 68th St. |
| Sho Taugawa | Oct 5 | Adults 8:00pm | Walk-In | HIGH | (929) 838-5868 | 3 years of training in Japan. Said likely returning. Not back in 7 days. Came with Makoto. |
| Elijah Hunt | Sep 30 | Adults 10:00am | Walk-In | HIGH | (814) 969-8623 | Lives at 4609 69th St, steps away. Tried the 10am class. |
| William Ramirez | Sep 29 | Adults 7:00pm | Google/Maps | HIGH | (929) 584-9133 | Booked online twice before (Nov, Jan). Finally came in. |
| Didier Melendez | Sep 28 | Adults 8:00pm | Google/Maps | HIGH | (929) 671-2275 | Said he'd be back in a week (Sep 28). Two weeks later, not back. |
| Steven Torres | Sep 25 | Adults 8:00pm | Instagram/Social | MED | (347) 775-1959 | Wants to join but works. Doesn't know when he can come. |
| Samuel Gafaro | Sep 19 | Kids 12:00pm | Walk-In | MED | (929) 319-7246 | Parent Jennifer. Lives on 68th St. |
| Juan Castillo | Sep 17 | Adults 7:00pm | Online Ad | MED | (201) 283-2639 | Only trial from paid ads this cycle. |
| Christian Aguirre Herrera | Sep 11 | Adults 8:00pm | Friend/Referral | MED | (732) 794-9488 | Referred by Cristian Delgado. |
| Preeyarnuch Fakthong | Aug 29 | Adults 12:00pm | Instagram/Social | MED | (347) 944-7294 | Came with Katrina Zacharias, who joined. Profile cleared Sep 18. |
| Michael Mejia | Aug 22 | Kids 12:00pm | Other/Unknown | MED | (917) 500-9822 | Bought another 1-class pack Oct 3. Last class was Sep 19. |
| Cesar Ramirez | Aug 22 | Kids 12:00pm | Other/Unknown | MED | (917) 500-9822 | Bought another 1-class pack Oct 3. Last class was Sep 19. |
| Ana Castellanos | Sep 11 | Adults 8:00pm | Friend/Referral | LOW | (347) 892-2664 | Travels from Brooklyn. |
| Luis Estudillo | Sep 1 | Kids 6:00pm | Friend/Referral | LOW | (929) 341-7151 | Parent Rosa. Same address as Daniel Bautista. Profile cleared Sep 18. |
| Dario Gonzalez | Aug 28 | Adults 8:00pm | Friend/Referral | LOW | (347) 755-7629 | Friend of Juan H. Made a payment Aug 28. |
| Jacob Monrroy | Aug 26 | Kids 5:00pm | Instagram/Social | LOW | (347) 975-3347 | Tracker says signed. No check-in or plan in Gymdesk. Profile cleared Sep 18. |
| Luis Rodriguez | Aug 21 | Adults 8:00pm | Other/Unknown | LOW | n/a | No phone or email on file. |
| Kanyanat Sirichantnon | Aug 17 | Adults 10:00am | Friend/Referral | LOW | (347) 904-4654 | Friend of Anita Suwittayaporn. Profile cleared Sep 18. |
Jacob Monrroy (age 3, Aug 26, Instagram). Tracker says he signed. Gymdesk has no check-in and no plan, and his visitor profile was cleared on Sep 18. Did the family pay under another name, or did they never start?
Nikko Oakland, Victoria Gutierez, Noah Reyes, Ivanna Ortiz. All kids, all signed 1-2 days after the trial. The tracker "No" was right at the time. Gymdesk dates now mark them as "later" sign-ups (see Section 1).
Kanyanat Sirichantnon, Luis Rodriguez, Michael Mejia, Cesar Ramirez, Alitsha Thetthim, Dario Gonzalez, Alex Ahtty, Preeyarnuch Fakthong, Katrina Zacharias, Christian Aguirre Herrera, Ana Castellanos, Juan Castillo, Sandhya Bajgain, Nyima Tamang, Samuel Gafaro, Fides Daya, Justin Borja, William Ramirez, Elijah Hunt, Lesdennings Meyo, Joshua Meyo, Henry Pacio, Julaluck Mendez.
This week it logged 1 of 3 new trials (Donnavyn), and missed Henry and Julaluck. Since Sep 25: 7 of 13. Full cycle: 20 of 43 (47%).
8 people who signed since Aug 14 haven't trained in 14+ days. Nikko cancelled and Erick froze. Daniel Pina signed Sep 28 and has come once. Signing is not the finish line.
13 trials at 8pm, 4 sign-ups (30.8%). 6pm closes 8 of 9. Same gym, same price. The difference is who asks for the sale.
1 of 6 trials with prior training signed, vs 12 of 14 beginners. They compare Matador to their last gym. Lead with coaching and sparring, not "beginner friendly."
The Meyo kids were no-shows in September, joined Sep 30, and have trained 6 times each since. Two memberships from a list most gyms throw away.
10 of 14 kid trials became members, vs 13 of 29 adults (44.8%). Parents take a day or two, then say yes.
8 of 9 trials at 6pm signed (88.9%). Thursday is the best day: 5 of 6.
8:30am and 10am trials: 4 of 7 signed, including both new members this week. Smaller class, more coach time per person.
0 of last week's 6 HIGH leads came back in 7 days. Makoto and Sho live around the corner and said "likely returning." Without a call, "likely" turns into "no."